Folklore Ventures is a leading Australian venture capital firm backing the next generation of Australia and New Zealand ‘impossible’ technology companies.
The importance of founder vision and team potential
Folklore VC’s investment philosophy is based on the belief that the founder's vision and the team's potential are crucial factors in the success of a business. The company recognizes that building a successful consumer brand requires not only a great product but also a compelling narrative and a team with the skills and drive to execute the founder’s vision.
To this end, Folklore VC places a strong emphasis on working closely with founders and their teams from the very beginning of the investment process. The company seeks out founders who are passionate about their vision and have a deep understanding of their customers and the market. Folklore VC then provides the support and resources necessary to help the founder and their team bring their vision to life.
One of the unique aspects of Folklore VC is its commitment to creating a more diverse and equitable venture capital industry. The company is actively working to increase the representation of underrepresented groups, such as women and people of color, in both its own team and the businesses it invests in. In addition, Folklore VC offers mentorship and networking opportunities for founders who may face systemic barriers in accessing capital.
“While it was important to create a unique and visually engaging design that accurately represented the company's values and message, it was also crucial to ensure that the design was still professional and appropriate for the venture capital industry.”
The idea behind Folklore VC is to invest in businesses that are not only financially successful but also make a positive impact on society and the environment. By supporting sustainable, diverse, and socially responsible businesses, the company aims to create a better future for all.